{"id":20571,"date":"2026-11-10T14:39:35","date_gmt":"2026-11-10T13:39:35","guid":{"rendered":"https:\/\/www.unoeilsurtout.com\/?p=20571"},"modified":"2026-11-10T14:39:35","modified_gmt":"2026-11-10T13:39:35","slug":"traditional-animation-luxury-christmas-dior-prada","status":"publish","type":"post","link":"https:\/\/www.unoeilsurtout.com\/en\/traditional-animation-luxury-christmas-dior-prada\/","title":{"rendered":"Dior and Prada"},"content":{"rendered":"<p>For Christmas 2026, two major houses made the same bet: put the camera aside and go back to the pencil. Dior and Prada chose traditional animation, drawn frame by frame, to tell their holiday stories. It is a choice that says a lot about the place of craftsmanship in luxury, and about how brands now see AI-generated imagery.<\/p>\n<h2>Dior: \u201cChristian Dior\u2019s Night in Color\u201d, directed by Sylvain Chomet<\/h2>\n<p>For its holiday film, Dior turned to Sylvain Chomet, the director of <em>The Triplets of Belleville<\/em> and <em>The Illusionist<\/em>. Under the creative direction of Jonathan Anderson, the house unveiled in early November a short animated film lasting a few minutes, entirely hand-drawn using techniques inherited from the 1940s.<\/p>\n<p>The story is inspired by the friendship between Christian Dior and Marlene Dietrich. On Christmas Eve in Paris, the actress calls the couturier from Hollywood: she needs a colorful dress to shoot her first film in color. The seamstresses of avenue Montaigne then work through the night to create it. The film features the voices of Robert Pattinson, Rihanna, Louis Garrel and Camille Cottin, and its characters also appear in the windows of Dior boutiques around the world.<\/p>\n<p><iframe loading=\"lazy\" title=\"\u201cChristian Dior\u2019s Night in Color\u201d\" width=\"1100\" height=\"619\" src=\"https:\/\/www.youtube.com\/embed\/G3kIas8ooUQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<figure class=\"wp-caption aligncenter\" style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20555\" src=\"https:\/\/www.unoeilsurtout.com\/app\/uploads\/2026\/11\/boutique-dior-paris-illuminee-noel.jpg\" alt=\"Fa\u00e7ade of a Dior boutique in Paris, decorated and lit up for the holidays\" width=\"1600\" height=\"1067\" srcset=\"https:\/\/www.unoeilsurtout.com\/app\/uploads\/2026\/11\/boutique-dior-paris-illuminee-noel.jpg 1600w, https:\/\/www.unoeilsurtout.com\/app\/uploads\/2026\/11\/boutique-dior-paris-illuminee-noel-300x200.jpg 300w, https:\/\/www.unoeilsurtout.com\/app\/uploads\/2026\/11\/boutique-dior-paris-illuminee-noel-1300x867.jpg 1300w, https:\/\/www.unoeilsurtout.com\/app\/uploads\/2026\/11\/boutique-dior-paris-illuminee-noel-768x512.jpg 768w, https:\/\/www.unoeilsurtout.com\/app\/uploads\/2026\/11\/boutique-dior-paris-illuminee-noel-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><figcaption class=\"wp-caption-text\">Dior\u2019s windows and fa\u00e7ades extend the world of the film throughout the holiday season.<\/figcaption><\/figure>\n<h2>Prada: \u201cDrawing Prada: Animated by Hand\u201d<\/h2>\n<p>Prada took a similar path. Its holiday campaign blends live-action photography with hand-drawn characters. The animation is directed by John Pomeroy, a former Disney animator known for <em>An American Tail<\/em> and <em>The Land Before Time<\/em>. The live-action images are by Glen Luchford, under the creative direction of Miuccia Prada and Raf Simons.<\/p>\n<p>The campaign features Sadie Sink, Maya Hawke, Chen Haoyu, Kelvin Harrison Jr. and Luther Ford, surrounded by mice making off with a shoe, a sulky-looking fox and a snow lynx drawn to a handbag. Each animal was drawn frame by frame, and the lighting of the photographs was designed to match that of the drawings. Prada also released a behind-the-scenes film showing this pencil work.<\/p>\n<p><iframe loading=\"lazy\" title=\"Prada Holiday 2026 Campaign | &quot;Drawing Prada: Animated by Hand&quot;\" width=\"1100\" height=\"619\" src=\"https:\/\/www.youtube.com\/embed\/X3IGnVd0hss?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<figure class=\"wp-caption aligncenter\" style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20553\" src=\"https:\/\/www.unoeilsurtout.com\/app\/uploads\/2026\/11\/croquis-animal-crayon-animation-traditionnelle.jpg\" alt=\"Line drawing of a character holding a pencil\" width=\"1600\" height=\"1067\" srcset=\"https:\/\/www.unoeilsurtout.com\/app\/uploads\/2026\/11\/croquis-animal-crayon-animation-traditionnelle.jpg 1600w, https:\/\/www.unoeilsurtout.com\/app\/uploads\/2026\/11\/croquis-animal-crayon-animation-traditionnelle-300x200.jpg 300w, https:\/\/www.unoeilsurtout.com\/app\/uploads\/2026\/11\/croquis-animal-crayon-animation-traditionnelle-1300x867.jpg 1300w, https:\/\/www.unoeilsurtout.com\/app\/uploads\/2026\/11\/croquis-animal-crayon-animation-traditionnelle-768x512.jpg 768w, https:\/\/www.unoeilsurtout.com\/app\/uploads\/2026\/11\/croquis-animal-crayon-animation-traditionnelle-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><figcaption class=\"wp-caption-text\">The hand-drawn line, at the heart of the Christmas 2026 campaigns.<\/figcaption><\/figure>\n<h2>A trend that goes beyond Christmas<\/h2>\n<p>Dior and Prada are not alone. Earlier this year, Dior had already entrusted the story of its Miss Dior fragrance to Ugo Bienvenu and the studio Remembers, with a film featuring hand-painted backgrounds inspired by Japanese animation. For the holidays, Loewe is launching a collection built around Tim Burton\u2019s <em>The Nightmare Before Christmas<\/em>, a stop-motion classic. Bottega Veneta has teamed up with Tove Jansson\u2019s Moomins. And beyond luxury, Levi\u2019s went for claymation and Porsche for a hand-painted film.<\/p>\n<p>This is not entirely new: Herm\u00e8s has long used stop motion to showcase its silk scarves and accessories, and Cartier has often brought its panthers to life in animated end-of-year tales. But rarely have so many houses made this choice in the same season.<\/p>\n<figure class=\"wp-caption aligncenter\" style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20557\" src=\"https:\/\/www.unoeilsurtout.com\/app\/uploads\/2026\/11\/vitrine-noel-boutique-luxe.jpg\" alt=\"Christmas shop window, decorated and lit up\" width=\"1600\" height=\"1067\" srcset=\"https:\/\/www.unoeilsurtout.com\/app\/uploads\/2026\/11\/vitrine-noel-boutique-luxe.jpg 1600w, https:\/\/www.unoeilsurtout.com\/app\/uploads\/2026\/11\/vitrine-noel-boutique-luxe-300x200.jpg 300w, https:\/\/www.unoeilsurtout.com\/app\/uploads\/2026\/11\/vitrine-noel-boutique-luxe-1300x867.jpg 1300w, https:\/\/www.unoeilsurtout.com\/app\/uploads\/2026\/11\/vitrine-noel-boutique-luxe-768x512.jpg 768w, https:\/\/www.unoeilsurtout.com\/app\/uploads\/2026\/11\/vitrine-noel-boutique-luxe-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><figcaption class=\"wp-caption-text\">During the holidays, animation leaves the screen to dress the shop windows.<\/figcaption><\/figure>\n<h2>Why traditional animation appeals to luxury brands<\/h2>\n<ul>\n<li><strong>Visible craftsmanship.<\/strong> Hand-drawn animation requires thousands of drawings and months of work. Luxury recognizes its own values in it: the artisan\u2019s gesture, time, the one-of-a-kind piece.<\/li>\n<li><strong>An answer to AI-generated images.<\/strong> At a time when flawless visuals can be produced in seconds, the imperfect line of a drawing becomes a sign of authenticity. Several media outlets have in fact presented these campaigns as a response to AI-generated advertising.<\/li>\n<li><strong>The magic of childhood.<\/strong> Animation is closely tied to Christmas memories. It instantly creates a warm emotion, without needing to show the product.<\/li>\n<li><strong>A world that can be extended.<\/strong> The characters of an animated film easily carry over into shop windows, capsule collections, objects and social media content.<\/li>\n<\/ul>\n<h2>Our take<\/h2>\n<p>At Un Oeil Sur Tout, we have been working in 2D animation, frame-by-frame hand-drawn animation, stop motion and motion design for more than seventeen years. These campaigns remind us that a strong idea, backed by real animation craftsmanship, remains one of the most effective ways to create emotion around a brand. Do you have an animated film project for the holidays or for your brand? <a href=\"https:\/\/www.unoeilsurtout.com\/en\/contact\/\">Let\u2019s talk<\/a>.<\/p>\n<p><em>Sources: WWD, Luxury Tribune, Journal du Luxe, Euronews, Num\u00e9ro, Wallpaper*. Videos: official Dior and Prada YouTube channels.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For Christmas 2026, Dior and Prada turned to hand-drawn animation. A look at their holiday films and at a trend that is spreading across luxury.<\/p>\n","protected":false},"author":1,"featured_media":20565,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[30],"tags":[2018,1052,1053,2022,2023,2020,2021,2024,2019],"class_list":["post-20571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-2d-animation","tag-animationp-en","tag-brand-content-en","tag-christmas","tag-dior","tag-hand-drawn-animation","tag-luxury","tag-prada","tag-traditional-animation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Traditional animation and luxury: Dior and Prada\u2019s Christmas films<\/title>\n<meta name=\"description\" content=\"Dior with Sylvain Chomet, Prada with John Pomeroy: for Christmas 2026, luxury returns to hand-drawn animation. 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