For the release of Just Dance – Decades of Hits, Ubisoft entrusted our studio with creating the game’s new identity platform. For the first time, the franchise is built around a single unifying theme: a musical journey from one decade to the next. The game offers a joyful, nostalgic dive into the great eras of music, from the ’70s to the 2000s.

We began by designing the style guide for this new edition. This reference document defines the game’s art direction and its entire in-game visual identity. It sets out a visual language that captures the unique spirit of each era while preserving the consistency of the Just Dance universe.

We then produced the opening cinematic for Adventure Mode, a brand-new game mode in which players step into the shoes of Lyra, a heroine who travels through time. Blending frame-by-frame 2D animation with 3D animation, we created an immersive, luminous film. From the very first seconds, it conveys the promise of the mode: experiencing music from the inside, through its greatest decades. To support the launch, we also created a teaser for Ubisoft’s social media channels.

Our studio handled the animation from start to finish, from writing through pre-production and production to post-production. This end-to-end approach allowed us to ensure a consistent artistic vision, from the style guide all the way to the final images.

• Client : UBISOFT
• Technic : Animation traditionnelle, After Effect, Photoshop