To mark its 40th anniversary, Ubisoft entrusted us with creating its anniversary digital activation campaign. We came up with a traditional 2D animated film celebrating four decades of iconic games, characters and worlds. Guided by Rayman, the common thread of the story, viewers travel through a series of tableaux, each one representing a decade of the publisher’s history. Every scene brings together Ubisoft’s iconic franchises in a lively mash-up, packed with references and nods to its community. To extend the experience, the film comes with a challenge inviting fans to spot 40 Easter eggs hidden throughout the animation. A campaign designed to drive engagement and celebrate Ubisoft’s creative heritage on social media. Our studio handled the entire project: concept, art direction, writing, production and post-production.

• Client : UBISOFT
• Technic : Animation traditionnelle, After Effect