Discord, instant messaging software, unveils its first campaign in France and its brand new “GO DISCORD” signature. Imagined by its consulting agency Carburant, this branding campaign is 100% in line with Gen Z and Alpha, the main targets of the platform. The animated film directed by Virginie Kypriotis and produced by the animation studio Un Oeil Sur Tout, follows the adventures of a frog, an iconic character in messaging. Through a dynamic staging and a deliberately pop treatment, the film stages the main features of the application with humor and shift. A dive into the world of Discord that takes the form of an invitation to share, discuss and chill with your community. No less than 26 different formats have been produced to cover the broad spectrum of social networks and video platforms (Facebook, Instagram, Youtube, Tik Tok, TF1 and M6 replay…).